TURN AN INITIATIVE INTO A CREATIVE CONCEPT.
06 / CREATIVE DIRECTION SPRINT
Focused creative direction for a specific initiative, campaign, or launch.
THE OUTCOME.
A clear creative concept and an execution brief another team can produce.
WHAT IS INCLUDED.
Creative concept
Visual direction
Messaging approach
References
Sample applications
Final execution brief
WHAT IS OUTSIDE THE SCOPE.
Filming, campaign management, daily production supervision, and open-ended revisions.
WHAT I NEED FROM YOU.
Project goals, existing assets, budget parameters, and approvals.
A DEFINED PROCESS.
Inquiry → qualification → fixed scope → agreement and deposit → intake → creation → one consolidated review → delivery.
One designated approver. Required client materials received before creation begins. Fixed deliverables and exclusions in writing.
Starting prices are blueprint starting points. Final scope, price, and timing are confirmed in a project agreement. No open-ended consulting, ongoing meetings, filming days, logo packages, or ongoing social management.
ABSTRAXX and Super Cool use separate contracts and payments. Production may be separately scoped or referred to Super Cool.
Timing is defined after intake.
QUESTIONS, ANSWERED.
When does the project begin?
After qualification, an agreed scope, agreement and deposit, and receipt of required client materials. Timing is defined after intake.
How are revisions handled?
One consolidated revision round from one designated approver is included within the agreed scope.
Can you carry out the production?
Production is outside this strategic project. It may be separately scoped or referred to Super Cool with separate contracts and payments.
Is the starting price the final price?
Final scope, price, and timing are confirmed in a project agreement.