THINK MIIRACLE : NOT TYPICAL
01 / ABOUT ABSTRAXX
I’m David Lewis Kyle: brand architect, creative director, maker, and Chief of Imagination. ABSTRAXX is my personal creative practice. I help businesses see what they could become.
A PRACTICE BUILT ON CURIOSITY.
I began experimenting with building my own brands in 2004. That curiosity has taken me across design, technology, visual expression, and storytelling—building companies, developing products, writing, and making things.
HOW I THINK.
Ingredients. Environment. Experience. Perspective.
The ingredients you choose shape what you can make. The environment around you changes what you notice. Experience gives an idea context. Perspective brings those pieces into a different relationship.
I start by looking closely: what is already there, what is missing, and what becomes possible when we change the way we see the challenge.
WHAT I BUILD.
Clear direction. Creative concepts. Systems that help an idea take shape.
Clients hire my thinking, perspective, and creative direction through defined projects. We agree on the deliverables, the boundaries, and one designated approver before creation begins.
THINKING, MADE VISIBLE.
SHARE THE CHALLENGE YOU ARE WORKING THROUGH.
ABSTRAXX and Super Cool are separate practices. Production can be separately scoped or referred to Super Cool, with separate contracts and payments.