GIVE YOUR BUSINESS A CLEAR DIRECTION.
05 / BRAND ARCHITECTURE BLUEPRINT
A structured direction for how your business should position, communicate, and evolve.
THE OUTCOME.
A connected framework for your brand, with clear priorities and a 90-day roadmap.
WHAT IS INCLUDED.
Positioning direction
Audience considerations
Messaging framework
Experience opportunities
Priorities
90-day roadmap
WHAT IS OUTSIDE THE SCOPE.
Logo design, operational implementation, and continuing creative management.
WHAT I NEED FROM YOU.
Business information, current assets, and one designated decision-maker.
A DEFINED PROCESS.
Inquiry → qualification → fixed scope → agreement and deposit → intake → creation → one consolidated review → delivery.
One designated approver. Required client materials received before creation begins. Fixed deliverables and exclusions in writing.
Starting prices are blueprint starting points. Final scope, price, and timing are confirmed in a project agreement. No open-ended consulting, ongoing meetings, filming days, logo packages, or ongoing social management.
ABSTRAXX and Super Cool use separate contracts and payments. Production may be separately scoped or referred to Super Cool.
Timing is defined after intake.
QUESTIONS, ANSWERED.
When does the project begin?
After qualification, an agreed scope, agreement and deposit, and receipt of required client materials. Timing is defined after intake.
How are revisions handled?
One consolidated revision round from one designated approver is included within the agreed scope.
Can you carry out the production?
Production is outside this strategic project. It may be separately scoped or referred to Super Cool with separate contracts and payments.
Is the starting price the final price?
Final scope, price, and timing are confirmed in a project agreement.