David Lewis Kyle, known artistically as ABSTRAXX and referred to as DLK by friends, is a versatile American artist, Imagination Juggernaut, Brand Strategist, and Filmmaker. His unconventional journey began with a bold decision to leave college and channel his creative energies into founding his own venture. In 2004, he established his men’s product brand, ABSTRAXX, where his innovative approach to blending imagination and engineering catapulted the brand to global success.

David Lewis Kyle, artistically known as ABSTRAXX, is the Founder and Developer of the SnackBreak and KAALM apps, Co-Founder of Popsicle Air, and Chief of Imagination at The Brella Co.

For more than two decades, DLK has built brands, products, and experiences that challenge conventional thinking and create meaningful human connection. His work spans brand strategy, marketing, design, filmmaking, storytelling, and software development, blending creativity with execution to transform ideas into reality.

As the creator of SnackBreak, an awareness-based app designed to help people interrupt automatic snacking habits, and KAALM, a sensory reset app focused on relaxation and mindfulness, DLK is passionate about leveraging technology to create positive behavioral change. His approach combines psychology, design, and user experience to develop products that are simple, impactful, and accessible.

Through The Brella Co., DLK helps entrepreneurs and businesses build brands that stand apart in crowded markets. His expertise spans brand positioning, visual identity systems, marketing strategy, content creation, and customer experience design. By helping organizations clarify their message and strengthen their market presence, he has played a key role in accelerating growth across multiple industries.

As a filmmaker and visual storyteller, DLK directs, films, and edits content that bridges creativity and strategy. His work ranges from brand films and commercial campaigns to documentary-style storytelling, all designed to create deeper engagement and authentic audience connection.

In 2021, DLK authored Invest in Your Ego, a book exploring entrepreneurship, self-discovery, and personal growth. He is currently working on his next book, Think Miiracle, which examines the relationship between mindset, identity, environment, and human potential.

Above all, DLK is driven by a belief that imagination is one of the world's most powerful resources. Whether building companies, developing apps, creating brands, producing films, or writing books, his mission remains the same: to help people think differently, create boldly, and turn ideas into reality.